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Choosing the Right Website Platform: Top Factors to Consider

Creating a website for your small business can be overwhelming, but choosing the right website platform is crucial. As a freelance website designer, my preferred and recommended platforms are Squarespace and Elementor Pro (WordPress) due to their ease of use, design flexibility, and ability to add functionality. Here are some of the most important factors to consider when choosing a website platform.

Ease of Use

When selecting a website platform, it’s important to find one that’s easy to use, especially if you don’t have extensive coding knowledge. Squarespace and Elementor Pro have user-friendly interfaces that make it easy for small business owners to create and customize their websites without prior web design experience.

Design Flexibility

Design flexibility is important to ensure your website fits your brand. Squarespace offers modern and sleek templates designed specifically for small businesses, and Elementor Pro provides nearly limitless design flexibility, allowing web designers to build unique websites from scratch.

Screenshot of Elementor Pro Page Builder

Pro Tip

Whichever platform you choose, both are going to have a steep learning curve. I highly recommend you plan some experimenting time in both platforms. Get free trials and play and experiment before making any commitment and way before starting your own site. 

Ability to Add Functionality

As your business grows, you may need to add additional features to your website, such as e-commerce or a blog. Both Squarespace and Elementor Pro provide the ability to add these features easily. Squarespace offers built-in e-commerce functionality that can be added to your website in a few clicks, while Elementor Pro has a vast library of plugins that can extend your website’s functionality.


Consider whether you want to make updates to your website yourself or go through a web designer. Squarespace and Elementor Pro both offer user-friendly interfaces that allow you to easily update your site as needed. However, if you’d rather leave the day-to-day maintenance to someone else, hiring a web designer to maintain your Elementor Pro (WordPress) site is always an option.

Screenshot of Squarespace Builder


Pricing is also an important factor to consider when selecting a website platform. Squarespace and Elementor Pro both offer different pricing plans based on your needs. Squarespace charges a monthly fee depending on the plan you select, while Elementor Pro requires a one-time fee to access premium tools and features.

pros and cons of squarespace
pros and cons of elementor pro

Other platforms to check out

It’s no secret that I will recommend Elementor Pro over other platforms. And Squarespace if you are going the DIY route. But if these platforms don’t tickle your fancy, there are so many others out there to explore. Here are three others I’ve used and that may suit your needs…

  • Wix: Wix offers a wide range of templates and design options, making it easy to create a custom website without prior web design experience. Wix also offers both free and paid plans depending on your feature needs, which can be a budget-friendly option for small businesses.

Consider Wix: Simple website, limited budget, DIY, Short Term.

  • Showit: Showit is a website platform designed specifically for creatives such as photographers and designers. It provides a high level of design flexibility, with tools to easily incorporate social media, scheduling, and booking options into your website.

Consider Showit: Highly Creative Business, Haven’t invested in learning other platforms, time to learn.

  • Shopify: Shopify is a popular e-commerce platform designed for online businesses. Whether you’re selling physical products or digital services, Shopify allows you to create an online store easily and includes features such as inventory management, payment processing, and shipping integration.

Consider Shopify: e-Commerce store with multiple products, willing to invest.

Which option is right for you?

At the end of the day, there’s no one-size-fits-all option when it comes to selecting a website platform. You need to weigh up your own objectives, experience, willingness to outsource or willingness to learn the platform yourself before making a decision. Consider factors like ease of use, design flexibility, ability to add functionality, updates, and price to ensure you select a website platform that meets the needs of your small business.

Next steps

Choosing the right website platform can make all the difference in the success of your small business website. By considering these important factors, you can make an informed decision and select a website platform that aligns with your business goals and objectives.

Don’t forget to reach out to me if you have any questions or if you’re interested in learning more about my DIY website course or professional website design services.

DIY or Designer - What should I choose for my website?

Trying to decide whether to DIY or hire a Designer for your website?

Check out my free no bias guide, “DIY or Designer: Should I design my website myself or hire a designer?” It’s packed with advice to help you make an informed decision.

Don’t forget to reach out to me if you have any questions or if you’re interested in learning more about my DIY website course or professional website design services.