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What is SEO and do I really need it?

SEO! Something you'll hear a lot about when you're building a website. But what the heck is it, and do you really need it? The short answer is: yes, you do. But let's break it down a bit.

First of all, what does SEO even stand for?

It’s short for “Search Engine Optimisation,” which basically means making your website more visible to search engines like Google. Why does that matter? Well, think about it: when you search for something on Google (or Bing, or Yahoo, or whatever your search engine of choice is), you probably only look at the first page of results, right? If you’re feeling extra patient, maybe you’ll click through to the second page. But beyond that? Forget it.

So if you want people to find your website, it’s crucial that it shows up on that first page of search results. And that’s where SEO comes in. SEO is basically the set of tactics you use to make your website more attractive to search engines, so they’ll rank it higher in their search results.

Now, there are a lot of different factors that go into SEO, and it can get pretty technical. But at its core, SEO is all about keywords. Keywords are the words or phrases that people use when they’re searching for something online. So if you’re a pilates instructor in Hawthorn, for example, some of the keywords you might want to rank for could include “pilates,” “Hawthorn,” “fitness,” “core strength,” and so on.

The trick with SEO is figuring out which keywords are most relevant to your business, and then incorporating them into your website in a way that makes sense. You want to make sure your website has enough keywords to show up in search results, but not so many that it looks spammy or unreadable.

So how do you do that? Well, there are a lot of different tactics that SEO experts use, but some of the most common ones include:

  • Researching keywords: Before you even start building your website, you should spend some time researching the keywords that are most relevant to your business. There are a lot of different tools out there to help you with this, like Google’s Keyword Planner or SEMrush.
  • Incorporating keywords into your website: Once you’ve identified your keywords, you need to make sure they’re actually showing up on your website. This means including them in your page titles, headings, meta descriptions, and even your actual website copy.
  • Building backlinks: Another important part of SEO is building backlinks, which are links from other websites back to your own. The more high-quality backlinks you have, the more credible your website looks to search engines.
  • Monitoring and tweaking: Finally, it’s important to constantly monitor your website’s SEO performance and make tweaks as needed. This could mean adjusting your keywords, adding more content to your website, or building more backlinks.

Now, all of that might sound pretty overwhelming, especially if you’re not a tech-savvy person. But here’s the good news: you don’t have to do it all yourself! If you’re working with a website designer or developer, they should be able to help you with SEO. And if you’re not, there are plenty of SEO experts out there who can work with you to improve your website’s visibility.

So, do you really need SEO? The answer is a resounding yes.

Without it, your website is unlikely to show up in search results, which means potential customers might not be able to find you.

But don’t worry: with a little bit of research and some expert help, you can make sure your website is SEO-friendly and ready to be found.

In short, SEO is the key to unlocking your website’s potential. So don’t overlook it, and make sure you’re incorporating it into your website from the very beginning. With a little effort, your website will be climbing those search engine rankings in no time!

Pro tip: When you're looking for a website designer, find someone who can build SEO into their package. It's one less thing for you to worry about, and it'll help give your website the boost it needs to get found by the right people.