My process is different. I start with your business goals and customer journey, then build a site that supports both beautifully. No guesswork. No wasted effort.
Every design decision has purpose:
Messaging that speaks to the right people
Structure that leads to action
Integrations that support your business
SEO and analytics built in from day one
We start by mapping your goals, ideal clients, and what your site needs to achieve.
Business and audience research
Messaging and positioning development
Lead generation and funnel planning
Content structure and SEO foundations
Detailed recommendations for design and functionality
We bring the strategy to life — clearly, beautifully, and with purpose.
On-brand design that feels like you
Content development or support
Visual design and images
Marketing integration (email, CRM, booking, etc)
Your custom site is built on the best-fit platform for your needs (usually WordPress with Elementor or Squarespace).
SEO implementation
Mobile optimisation
Go live with clarity and confidence.
Full testing and handover
Analytics and performance setup
Training and handover
Post-launch support options
Strategic recommendations for growth
Comprehensive strategy and planning phase (2-4 weeks)
Full strategic discovery and planning
Messaging and positioning development
Content structure and user journey mapping
Marketing integration recommendations
Detailed brief for design and development
Custom quote based on strategy recommendations (4–10 weeks)
Custom site design and development
Content support and guidance
SEO and analytics setup
Marketing and lead generation integration
Training
Post launch support options
There’s a world of difference between having a website and having a website that actually grows your business.
Strategic websites are built on research, planning, and proven frameworks—not guesswork.
Most websites for small business are built without strategy. They look fine in screenshots but deliver disappointing results because no one took the time to understand your business, research your audience, or plan how to turn visitors into clients. Let alone took the time to track what is working and evolve the site as the business grows.
Why Most Businesses Eventually Rebuild
The Typical Journey:
The Strategic Website Review diagnoses existing websites to identify what’s not working. The Website Strategy Blueprint ($2,500) is for businesses ready for a complete strategic rebuild and includes comprehensive planning for your new website.
You’ll have a complete strategic blueprint you can use with any designer or developer. However, most clients find the strategy phase so valuable they want to continue working together.
No. Strategy is the foundation of everything I do. Without it, we’d just be guessing at what your website needs to achieve.
Strategy phase: 2–4 weeks. Design and development: 4–12 weeks. Depends on the complexity of your business and website needs.
I believe in choosing the right platform for your specific business needs. While I specialise in WordPress with Elementor Pro for its robust capabilities, I’m experienced across multiple platforms.
WordPress with Elementor Pro
My Preferred Platform. I recommend WordPress for most established businesses because it offers:
Other Platform Options
I also work with:
During our strategy phase, we’ll discuss which platform best suits your business goals, technical needs, and future growth plans. My focus is on finding the right solution for your specific situation, not forcing a one-size-fits-all approach.
From kick-off to launch, most strategic website projects take around 12 weeks. This gives us time to get the strategy right, create compelling content, and build all the marketing tools you need. The journey looks like this:
Strategic website design starts from $12,000 + GST. This includes full strategy development, custom design and build, marketing integration and 3 months of support. Your exact investment will depend on your specific needs – I’ll provide a detailed quote after our initial strategy chat.
While not required, many clients find the Website Audit ($750) helpful for making informed decisions about their website strategy. If you proceed with a website project within 3 months, your audit fee is credited toward your investment.
If you’re unsure about what your website needs or want expert guidance before making a significant investment, start with a Website Audit. If you know you need a complete transformation and are ready to invest in a strategic solution, go straight to Strategic Website Design. Care Plans can be added to any website to protect and grow your investment.
I start with strategy, not design. You work directly with me – a strategic marketer with 20+ years experience – not a junior designer or offshore team. Every decision is driven by what will bring you business, not just what looks good.
Every business is different, but my focus is on measurable outcomes: more qualified leads, better conversion rates and growth in client enquiries. During our initial discussion, we’ll establish clear goals and metrics for your specific situation.
I specialise in working with professional services, medical practices, architects, designers, tech, trades and established service businesses. If you’re not sure if we’re a good fit, let’s have a chat about your specific needs.
Absolutely! I’ll teach you everything you need to know about managing your new website. You’ll get training, documentation, and 3 months of support to ensure you feel confident making updates. No tech speak – just clear guidance. And if you don’t want to update it yourself, that’s okay too! You can always outsource changes to me through the Care Plans I offer to my clients.
Your project includes 3 months of support to ensure everything runs smoothly. After that, most clients choose a Website Care Plan for ongoing maintenance, updates, and strategic guidance. But there’s no obligation – you’ll own your website and have full control.
Strategic website design is perfect for established businesses who:
I’ll guide you through exactly what’s needed, but typically you’ll need to:
– Share your business goals and challenges
– Provide brand assets if you have them
– Contribute to content development
– Be available for key feedback sessions
– Have time for training near launch
Book a chat with me – I’m happy to discuss your situation and help you determine the best path forward. No pressure, no jargon – just clear guidance based on your specific needs.
