Strategic website design for service businesses that are ready to grow.

Whether you need a fresh set of eyes, a full rebuild or ongoing support, every project starts in the same place: what your business actually needs.

Most websites are built backwards. Design first, strategy later, if at all.

At Lemon Crush, every project starts with your business goals, your clients' journey, and a clear plan to turn visitors into enquiries.

Then we design a site that reflects your expertise, earns trust quickly and supports your marketing long after launch. With 20+ years in marketing and 150+ website transformations, I know what separates a site that just exists from one that genuinely grows a business.

A collage featuring a woman with short, light pink hair wearing a colorful patterned shirt. Alongside are images of a vintage stereo with a cassette tape, palm trees, and a retro rotary phone.

Ways We Can Work Together

Whether it needs a squeeze, a stir or a full refresh, I'll help your website become the business tool it was always meant to be.

A person with red-painted nails types on a vintage computer keyboard, reminiscent of early web design and development days. The bulky CRT monitor and keyboard are set against a pink and yellow background, giving the image a retro, nostalgic feel.

Website Review & Action Plan

Need clarity before committing to a rebuild?

This is the perfect first step. You’ll get a clear picture of what’s working, what’s not and exactly how to improve it — whether you’re planning a refresh or a full rebuild.

  • Comprehensive website evaluation
  • SEO, content and UX analysis
  • Clear action plan you can use straight away
  • Strategy session included
A person in a colorful jacket and shorts roller-skates past a parked RV, striking a playful pose. With long hair, sunglasses, and the vibe of vintage web design and development, the sunlit scene features palm trees swaying gently in the background.

Strategic Website Design

Your business has evolved. Your website should reflect that.

We’ll start fresh, with purpose. I’ll guide you through the strategy, design and build of a custom site that reflects the quality of your work, speaks directly to your ideal clients and supports your business goals.

  • Strategic discovery and planning
  • Custom design and build
  • Content structure and support
  • SEO, integrations and lead generation
  • Training and post-launch support

Not sure where to start?

Let's talk about what your website actually needs.

Book a free 30-minute call and we’ll look at where your site is now, what’s holding it back and what the right next step looks like for your business.

Frequently asked questions

If you’re unsure about what your website needs or want expert guidance before making a significant investment, start with a Website Audit. If you know you need a complete transformation and are ready to invest in a strategic solution, go straight to Strategic Website Design. Care Plans can be added to any website to protect and grow your investment.

The audit helps you make informed decisions about your website investment. You might discover that strategic improvements to your current site could achieve your goals, saving you time and money. Or you’ll get clarity that a complete redesign is needed, along with a strategic plan to make it successful.

I start with strategy, not design. You work directly with me – a strategic marketer with 20+ years experience – not a junior designer or offshore team. Every decision is driven by what will bring you business, not just what looks good.

  • Website Audit: 1 week
  • Strategic Website Design: 12-16 weeks
  • Care Plans: Ongoing monthly support

Yes! My services are designed to work together. The Website Audit fee is credited toward your Strategic Website Design project if you proceed within 3 months. Care Plans can be added to any website at any time, and you can upgrade between plan levels as needed.

Every business is different, but my focus is on measurable outcomes: more qualified leads, better conversion rates and growth in client enquiries. During our initial discussion, we’ll establish clear goals and metrics for your specific situation.

I specialise in working with professional services, medical practices, architects, designers, tech, trades and established service businesses. If you’re not sure if we’re a good fit, let’s have a chat about your specific needs.

We’ll start with a clear discussion about your goals and timeline. I’ll provide a detailed proposal outlining exactly what’s included, what you need to provide, and what to expect at each stage. You’ll have complete clarity before making any commitments.

Book a chat with me – I’m happy to discuss your situation and help you determine the best path forward. No pressure, no jargon – just clear guidance based on your specific needs.