But her website? It was stuck in the past, failing to capture the magic that made her work so special.
After eight years, her outdated site wasn’t doing justice to her warm, creative approach to architecture. It was time to press refresh and create an online presence that would truly connect with dream clients looking for thoughtfully designed family homes.
Starting with a deep dive strategy session, we peeled back the layers of what makes Sheri’s approach unique. Together, we mapped out how to showcase not just her stunning portfolio, but the genuine warmth and sustainable philosophy that sets her practice apart.
Using Squarespace’s powerful platform, we crafted a custom site that lets Sheri’s work shine. Every element was carefully chosen to create an engaging journey for visitors, from the intuitive navigation to the gorgeous project galleries that adapt beautifully to any screen size.
We conducted thorough SEO research to understand exactly what potential clients are searching for and how to help them find Sheri online. Working with Nataleigh from Pinch Studios, we created content that speaks directly to what her dream clients need, guiding them naturally from their first search to reaching out about their project.
We built clear pathways for lead generation and created marketing funnels that support Sheri’s business growth. The site isn’t just a portfolio – it’s a tool that actively helps her connect with the right clients.
The response has been incredible. Sheri’s new site perfectly captures her essence as the go-to architect for families seeking homes designed with purpose and personality.
