From Invisible to Inspiring: How We Put Sheri's Design Work in Front of the Right People
This project was more than just a website redesign—it was about giving an amazing architect the digital platform her work deserves.
Sheri Haby has an incredible portfolio of sustainable, family-focused architectural designs—and no one was seeing them. That was Sheri’s reality:
- An outdated website with little information
- No way for potential clients to understand her unique approach
- Invisible to local Bayside clients searching for the right architect
- A digital presence that didn’t reflect her design philosophy or personality
I believe a website should do more than showcase work—it should tell the story of an architect's unique vision, just like Sheri does with every home she designs.
Our Approach
We didn’t just redesign a website. We created a strategic platform that would showcase Sheri’s incredible work and attract her ideal clients.
Brand Identity Refresh
- Developed a colour palette that speaks to sustainable design
- Created an image style that captures the warmth and innovation of her architecture
- Designed visual elements that tell the story of her unique approach
- Ensured every visual element reflected her commitment to thoughtful, sustainable design
For Sheri, we needed more than a website—we needed a digital platform that would capture her commitment to sustainable, family-centered design and connect her with the right clients.
SEO Strategy
- Developed a comprehensive SEO strategy
- Restructured the site for maximum discoverability
- Created targeted pages that speak directly to potential clients
- Improved navigation to guide visitors seamlessly
- Ensured Sheri would rank for key local architectural searches
When we increased Sheri's organic search traffic by 131.6% after launch, it wasn't just about numbers—it was about ensuring her incredible architectural work would finally be seen by the clients who would appreciate it most.
Website Copywriting
- Crafted copy that goes beyond pretty descriptions
- Shared Sheri’s personal journey and design philosophy
- Broke down her services in a way that potential clients could easily understand
- Highlighted the unique value she brings to every project
- Explained her sustainable design approach in a way that resonates with her ideal clients
I approach every website like Sheri approaches her architectural designs—with intention, creativity, and a deep understanding of how to create spaces that truly work for people
Lead Generation
- Created multiple ways for potential clients to connect
- Added clear, strategic calls-to-action throughout the site
- Developed a blog that:
- Showcases her design process
- Shares insights into sustainable architecture
- Boosts search engine visibility
- Built lead forms to capture interested client information
- Made it super easy for local Bayside clients to take the next step
Collaborative Magic: I worked closely with Nataleigh from Pinch Studios to bring this vision to life. Nataleigh created compelling, search-friendly content and developed smart lead generation strategies. This collaboration ensured every element told Sheri's design story.
The Transformation
- 131.6% increase in organic search traffic
- Dramatically improved visibility for local Bayside clients
- A website that actually reflects Sheri’s design philosophy
- More enquiries from exactly the right clients