Are you ready to crush it with a white label partnership? download my packages here


let me step seamlessly into your business

and help you - and your clients - shine

Hey, I'm Janine! Founder of Lemon Crush

I’m your behind-the-scenes solution for website, branding and graphic design -  whenever and wherever you need me.

With over 20 years of experience in website design, branding, and marketing, I’ve been around for a while.

My passion for design began as a marketing assistant straight out of uni, when I became obsessed with desktop publishing (as it was called then) and then taught myself Dreamweaver and created my first website in 2002!

From that moment on, I was hooked. I fell in love with the power of digital marketing and using design to transform businesses and connect with audiences in meaningful ways.

Over the past two decades, I’ve had the privilege of working with a diverse range of clients, from small startups, not for profits to large enterprises, helping them crush their online presence and achieve their wildest business dreams.

But here’s the thing: I’m not just passionate about marketing – I’m passionate about people. I believe that behind every successful business is a story, a vision, and a team of incredible individuals. That’s why I don’t just provide cookie-cutter solutions – I take the time to understand your unique needs, challenges and goals and I work tirelessly to deliver customised strategies and designs that exceed you and your clients’ expectations.

Get to know me...

As a proud mum of two incredible, neurodiverse kids, my world revolves around family. My children inspire me every day and teach me the beauty of seeing the world through unique lenses. They’re the reason I pour my heart into Lemon Crush – to create a business that allows me to be there for them while still pursuing my passion for creativity and results.

When I’m not geeking out over colour palettes and font pairings, you’ll likely find me belting out 80s hair metal power ballads (I’m a total bogan at heart! 🤘) or curled up with the latest chick lit novel. I love bright colours – they give me my daily dopamine hit and keep me feeling energised and inspired.

But here’s the thing: even though I love expressing myself through design and bright hues, I’m actually a total introvert at heart. That’s why I adore the white label model. It allows me to be the behind-the-scenes partner, working my magic to make your agency shine while you maintain the spotlight.

My goal is to build genuine connections and long-term partnerships, where each project is a chance to understand your unique needs and create something beautiful together.

So how can I help your business?

I partner with marketing agencies and marketing consultants.

With over 20 years’ experience in web design, marketing and communications – across agencies, not-for-profits and businesses – I step seamlessly into your business, helping you – and your clients – shine.

I’m all about collaboration, empowerment and clarity.  So white label offerings became the start of something special for me.  I get to harness my decades of business experience, creativity and senior-level marketing strategy to amplify your success and help your clients flourish.

As a business owner, mum and partner, I know the rollercoaster ride is all too real!  Keeping up with existing clients’ workflow, generating new leads, expanding your services and growing your business take endless time, dedication and commitment.  And you’re juggling life on the side, right?

While you might daydream of getting more help, the actual thought of having to recruit, train, and micromanage new staff feels like one more responsibility (and overhead) on your shoulders.

A stress-free collaboration where the results speak for themselves.

I partner with you to seamlessly manage your overflow, execute web design projects or offer new service offerings to your clients.

I design and build unique, beautiful websites that attract, engage and convert your client’s ideal audience into qualified sales leads.  All while you focus on nurturing your client relationships, knowing that I care as much about your business’ success as you do.

Just need some help with copywriting, graphic design and branding? I can do that too.  You pay for exactly what you need, in the time you need it.  

No hand-holding required. Just simple, beautiful, high-performing websites you and your clients will love… without the overwhelm.

Why Lemon Crush?

20+ years experience

With over two decades of marketing and design, I've got the experience and knowledge to deliver results that you'll be proud to show your clients.

Flexible Turnaround Times

I'll work my magic to meet your clients' deadlines and ensure projects are delivered on time and on budget.

Commitment to Quality

I pour my heart into every design and I am committed to providing excellence on every project. My goal is to become a trusted long term partner.

Seamless Overflow Solution

No long term commitment. Outsource only when you need us and for the projects you choose.

Fixed Project Fee

My transparent, fixed-price packages make it easy for you to quote projects and manage your budget and choose your markup, without any surprises.

Behind the Scenes

Your valued clients remain yours. You maintain the relationship. I only deal with you.

ready for lemon crush to be your new main squeeze?

Call, text, email or book a chat with Janine.