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How to plan a website design

Having a website is a must in today's digital age, and it's easier than ever to get one up and running. But before you dive in, it's important to make sure you have everything you need to make your website a success.

Website Planning Checklist:

  1. Defining your target audience:
    Who are you trying to reach with your website? Knowing your target audience will help you create a website that speaks to them and meets their needs.

  2. Setting your goals:
    What do you want to achieve with your website? Setting clear goals will help you create a website that is focused and effective.

  3. Identifying your unique selling points:
    What makes your business different from your competitors? Identifying your unique selling points will help you create a website that stands out.

  4. Creating a content plan:
    What content will you include on your website? A content plan will help you create a website that is organised and easy to navigate.

  5. Choosing a website platform:
    What platform will you use to build your website? There are many options available, and choosing the right one will depend on your goals and budget.

  6. Plan your navigation:
    Make it easy for visitors to find what they’re looking for by planning a clear and intuitive navigation menu.

  7. Collect and organise your content:
    Gather all the text, images, and other media you’ll need for your website, and organise it in a way that makes sense for your audience and your business.

  8. Choosing a design:
    What is the overall look and feel you want for your website? Choosing a design that reflects your brand and appeals to your target audience is essential.

  9. What are your main Calls to Action:
    Encourage visitors to take action, whether it’s to make a purchase, sign up for a newsletter, or contact you for more information.

  10. Planning for SEO:
    How will you optimise your website for search engines? Planning for SEO will help you create a website that is easily found by your target audience.

  11. Planning for mobile:
    How will your website look and function on mobile devices? With more and more people accessing the internet on mobile devices, it’s important to ensure that your website is mobile-friendly.

  12. Planning for security:
    How will you ensure the security of your website and your customers’ information? Planning for security is essential to protect your business and your customers.

  13. Planning for analytics:
    How will you track and analyse the performance of your website? Planning for analytics will help you measure the success of your website and make informed decisions about how to improve it.

  14. How are you going to keep it fresh:
    Once your website is up and running, you can’t “set and forget”. Plan in advance how you are going to keep it updated with fresh content and new features to keep your visitors engaged and coming back.

  15. Choose a Domain name & hosting provider:
    Make sure you have a domain name and hosting service, so your website has a home on the internet.

Building a website may seem like a daunting task, but with a little planning and preparation, you’ll be able to create a website that helps your small business thrive online.

But if this all feels way too overwhelming and you’d like to consider outsourcing to a professional website designer, there are many advantages to this including: 

  • Project management:
    We will manage all of the above on your behalf. Take the weight off your shoulders and make sure everything you need is covered for a professional and high performing website.

  • Professional design:
    I can take your vision and turn it into a website that’s not only easy on the eyes but also user-friendly, mobile-friendly, and search engine optimized.

  • Save you time:
    You have enough on your plate running your business without having to learn how to code or design a website. It’s not as easy as it seems, and can be a complete time suck once you start down the rabbit hole.

  • Save you money:
    I offer tailored packages for every budget – small businesses are my specialty. And once you add up the hours of time it’ll take you to do it yourself, investing in a professional is a no-brainer.
Interested in finding out more? I’d love to chat about your business and put a proposal together for you. Book in with me and let’s find out how we can do this together.